"This program was phenomenal. 10 years after taking it I still am using the ideas I learned."

Frank Paparella
Manager, Human Resources
Merrill Lynch

"This program helped me immensely. I have all but gotten rid of writer's block."

Customer Service Rep
Merrill Lynch

"Writing for Action is the best I’ve seen in my 16 years in the training and development field. It’s furthered the careers of many of our executives and managers."

Gary Schulze
Corporate Director of Human Resource Development
McGraw-Hill Inc.

Writing For Action

Overview:
This program demystifies writing and helps participants to be more productive, efficient writers. Participants learn how to use writing as a tool for influencing others and creating action. Each person receives in-depth coaching from the consultant about his/her writing strengths and areas of growth. During the program participants write a first draft of a personal writing task they can use back at the office.

Audience:

  All employees who want to be more productive, efficient, and confident
    writers.

Program Highlights:

An new, simplified 4-Step Writing System that improves writing efficiency.

Tools for eliminating “Blank Page Panic”.

A 6-Step Audience Profile System that creates “buy in” from diverse audiences. 

Effortless outlines in 8 minutes.

Models for memos, letters and proposals.

How to deliver tough messages.

An easy 3-Step Editing Method.

A Standardized Follow-Up Survey with our Clients Showed these Results:

25% improvement in writing efficiency

42% improvement in the quality of writing

A total savings of three hours per week.

Personal Report on Your Writing  

Writing samples are collected before the program. The consultant makes detailed editorial comments on each participant’s samples by pointing out skill strengths and skill areas to work on. The consultant then fills out a Writing Profile for each participant which includes a checklist of 57 skill areas. Each participant receives recommended readings and exercises from the reference book, The Executive Memo.

Materials:

Reference Book, The Executive Memo, by Sherry Sweetnam. (Oak Grove Press, 2005)

Workbook: Writing for Action, an 80-page workshop workbook